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With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth. In fact, email marketing is more powerful than ever before. Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.
Ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.
1. Email marketing helps you build relationships and credibility
People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.
2. Email marketing keeps you top of mind
Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.
3. Email marketing is inexpensive
Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.
4. You own your list
Unlike social media which is subject to change, your list is yours. In the words of marketer Ann Handley (sender of one of the best newsletters around) “email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.”
5. Email marketing converts better than social media
A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.
6. Email drives visitors to your business
Email marketing can seamlessly drive more visitors to your website, and provide you with a valuable way to track which parts of your website and your marketing attracts the most interest.
Sending regular emails to your list is the best way to build relationships with your subscribers. Commit to sending high-quality content on a regular basis to your subscribers. Each email you send should convey something actionable and valuable, such as an offer or discount, or a solution to a problem they have.
There are a variety of email marketing types with different purposes you can send. The type of business you have and the way your business is conducted should factor into the choices you make.
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